
House of Mouse now set to acquire over 5,000 iconic comic book characters
Two giants of entertainment are set to merge following Disney's move today to buy Marvel Entertainment for $4bn.
The surprise acquisition would see the company famous for Mickey Mouse and the Pixar movies grow to include properties like of Spider-Man and the X-Men.
In a statement, Disney said the move highlighted its "focus on quality branded content, technological innovation and international expansion to build long-term shareholder value".
The deal represents an added value of $30 per share for current stock-holders.
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, president and CEO of The Walt Disney Company.
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“[Marvel CEO] Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”
“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation."
Perlmutter himself said: “Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses.
“This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
The deal has been okayed by the Marvel and Disney boards but is awaiting anti-trust approval. The terms state that Disney will acquire ownership of Marvel including its 5,000 characters – Perlmutter will oversee the Marvel properties, and "will work directly with Disney’s global lines of business to build and further integrate Marvel’s properties".
It's not yet clear what the move would mean for both the firm's video games interests.
The Disney Interactive Studios division has grown significantly in recent years, looking after both new IPs and the development of games based on Disney properties. It has slowly regained control over all its licences in the interactive space.
Marvel, however, licences out most of its properties for games via deals with Sega, THQ and Activision - only select online and digital-only projects are managed directly by its in-house interactive division. It's not yet clear if its new owner will seek to bring those licences back under its control.
Comments
This sucks mouse penis
The Disney corporation are quite literally going to ruin everything marvel stand for. I can't wait for the wolverine and mickey show! LAME
Potential
anyone else seeing the potential of this to the gamer world?
maybe kingdom hearts with the marvel universe as well?
its a longshot but you heard it here first
Deal with both in R.S.A
This huge, we deal with both and usually they total opposites in terms of feel and design. I hope this doesnt mean that Marvel waters down its edge as Disney usually caters to our younger age group whilste we prefer using Marvel for our older age groups in terms of product.
Disney for boys in our country is hard to sell. Marvel did kind of fill the gap in that respect so aquiring it is a logical choice, but i hope they dont influence the style of the characters or feel as this is what makes it successfull.
A great deal...something for the biys!
Disney won't dumb down the Marvel brand. For those you know anything about Disney know that they position their brands well according to the market and can use their multiple channels to sell to market depending on the brand and age. Take Sin City/Kill Bill - both Disney propoerties sold under one of their film brands.
Disney finally have a brand which will appeal to boys (and some of us older guys!!)
Good luck to them
Disney buys Marvel
Not sure this is such a great piece of news. What would be left for independant producers which will struggle even harder to get their show on the US networks and sell their properties to retailers. Obviously, the Marvel acquisition and huge portfolio will feed the new Disney XD platform and will fill a gap in Disney's library but I wonder if there will a piece of cake left for small and independant productions...
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