Warner Bros. has created DC Entertainment, a division set up to realise ‘the power’ of the DC comics brand.

The new company is tasked with prioritising DC characters and franchises as key growth points for Warner – which includes creating feature films, TV shows, video games and other consumer products based on the properties.

The news follows Disney’s $4 million buy-out of Marvel Comics last week.

DC Entertainment will be run by Diane Nelson, who has been managing the firm’s Harry Potter property since 2000.

“The founding of DC Entertainment fully recognizes our desire to provide both the DC properties and fans the type of content that is only possible through a concerted cross-company, multi-platform effort,” said Nelson.

“DC Entertainment will help us to formally take the great working relationships between DC Comics and various Warner Bros. businesses to the next level in order to maximize every opportunity to bring DC’s unrivalled collection of titles and characters to life.

“After so many roles at DC, it’s exciting to look forward to focusing on my writing and being able to remain a part of the company I love as it grows into its next stage,” said Levitz. “It’s a new golden age for comics and DC’s great characters, and I hope my new position will allow me to contribute to that magic time.”