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EA: Madden sales “discouraging”

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EA: Madden sales “discouraging”

Does note from Riccitiello hint that EA is losing its taste for full-priced console releases?

As the success of digital distribution services such as the iTunes App Store, Xbox Live and PSN continue to ask serious questions of the traditional console software sales model, EA boss john Riccitiello may just have hinted at a loss of appetitive for full-price console releases.

“This week, market research for August will show that year over year, the industry was down in North America – and that August sales of Madden NFL 10 are down with that trend,” the exec said in an internal note to EA employees published by Bloomberg.

“It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds.”

However, in the same note Riccitiello has nothing but praise for EA’s growing digital casual game business.

The full story can be found over on CasualGaming.biz.

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have been trying to get stock of this and cant- bloody build som

posted by darkpsyde from the past Sep 11, 2009 at 3:56 pm
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darkpsyde from the past

again frustrating.sales are disapointing as they are building.. idiots
dont quote in the news about sales when you havent built the stock !!

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EA losing it's taste?

posted by Beenthere Sep 11, 2009 at 5:31 pm
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Beenthere

"EA is losing it's taste"... whahuh!? EA has taste to lose?

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