Square Enix seeing more pre-release interest than would be expected for a DS release
Square Enix’s latest Kingdom Hearts title
is enjoying ‘huge’ pre-order levels, according to the firm.
Kingdom Hearts 358/2 Days (pictured) is the first entry of the series to appear on DS and will be released on October 9th.
“Kingdom Hearts has always been incredibly popular. As the first new release into the franchise for three years, pre-orders are already way in excess of typical DS product,” UK sales director Doug Bone told MCV.
Print media ads for the game will run for three months from September, both in specialist and kids’ press.
“We’ll also run a series of carefully targeted promotions toward the late tween and early teen audiences,” added Square Enix senior product manager Adrian Arnese.
“Our online advertising on launch will feature various takeovers and rich media video on a range of gaming and kids websites.”
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Online promotions aimed at younger gamers that feature the in-game Disney characters are expected to appear.
Bone commented:“The strength of the brand, quality of the product and the perfect timing in the approach to Christmas all set Kingdom Hearts up as a star performer for retail over the peak period.”
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