I guess PS3 took it because with Forza 3 around the corner most would save their pennies for that. Me being one of them

or maybe because PS3 is the more profitable platform for EA or maybe because the PS3 fans have been craving a driving game llike this for a while with GT5 not likely for the next 12 months

I think your both right, I actually played NFSS last night at a friends for the first time and I have to say it put my faith back in the NFS series although it does look and play like Forza..! I didn't have this on my radar as I to am holding out for Forza 3 so Im sorry but have to side with Vince on this one, but fair play to PS3. I think COD will be the fan boy decider and settle the facts once and for all :-)

Maybe it's to do with that - but then there are lot's of PS3 games people are saving their money for too, Uncharted 2 and Gran Turismo 5 to name but two.

Perhaps the real story here is that Need of Speed Shift was the first TV ad campaign I've seen in the UK that carries the new PlayStation splash screens.

In the past Sony have ben notorious for their lack of advertising compared to Microsoft, who seem to have an Xbox splash screen at the end of nearly all game ads! However with SCEE's new marketing push I'm seeing more and more multiplatform games that feature the PlayStation branding - the NFSS ad starts with the Sony's new red 'swoosh' and ends with an image of the PS3 Slim and PSP and copies of their versions of the games and a voice over saying something along the lines of "Play it on PlayStation". There is also a disclaimer along the lines of "Graphics and Features may vary on other consoles" which implies the PS3 version being shown is the superior version. It's also a pretty slick and eye catching ad too that seems to be shown regularly.

At the weekend I also saw the FIFA10 long-ads during the football which also use the new PS3 brand association splashes at the start and end.

Maybe this just goes to prove that tagging your branding to a multiplatform advert does make a difference...

And while you play, more advertisements will come to you thanks to the infamous embedded adware provided by Massive (now Microsoft), which collects information about you and dynamically uploads "personalized" ads - so far as it makes sense in that type of game.

With all the privacy and security concerns, which apparently failed to be risen.

Sad times where publishers can decide to stiff their customers so easily and rake yet more money in for the same effort.

wKmkfE I want to say - thank you for this!