November 10th is D-Day; Heavy-duty marketing assault from Activision and Infinity Ward
Activision will redefine what constitutes a blockbuster when Modern Warfare 2 lands in just a matter of weeks.
The Call of Duty title is riding a wave of hype and mounting pre-orders.
Many are now saying the third week of November could represent the most lucrative sales spike ever for a single game release.
“Expectations are extremely high and rightly so,” Activision UK MD Andrew Brown told MCV. “The calibre of the team at developer Infinity Ward and the sheer quality of the game fuels a very positive momentum throughout the marketplace for everything we do in relation to Modern Warfare 2.”
The November 10th release date was revealed back in March, but momentum has this month started to seriously snowball towards the climactic launch. A forthright marketing push has helped drive excitement throughout the year according to David Tyler, Activision UK’s marketing director.
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“If you look at how we implemented the reveal in the UK earlier this year, we were keen to be original and aggressive with our marketing.
“Infinity Ward dated Modern Warfare 2 so early because they know they are producing something very special. It was part of the strategy to actively lay claim on a certain date that we can get retail and consumers focused on and excited about.”
Post-launch the game is poised to become a genuine long-term success like predecessor Call of Duty 4 which has maintained both a high chart position and its original RRP since release two years ago.
Said Brown: “Call of Duty’s back catalogue has continued to be a huge success story for us all year and has regularly delivered top ten placements in ChartTrack’s All Formats Chart despite competition against much newer titles that have launched.
“Modern Warfare 2 will justify all of the excitement and expectations.”
Comments
Activision
The pure hate directed towards Activision by gaming communities is legendary at the moment. Makes very amusing reading. The game will sell like **** off a shovel regardless, and I'm sure Acti are well aware of this.
well
this game will sell even if it doesnt deliver, this will be bigger than any halo game, the hype alone will sell the game.
i just hope its not the same as modern warfare just with a few additions. Problem is the head of activision is a serious prick, wanting to take all the fun out of making video games is just one of his recent statements widely condemned.
:D
lol, see, I told ya so.
:P
Perhaps.. but personally I'd rather play Assassins this time around.
and?
Honestly, COD: Modern Warfare has to be one of the most overated games of al time. Seriously, tell gamers how good something is long enough and they will buy into any old crap. lol
price ?
but activision is the price justified ? and if other publsihers follow suit in price hikes for the uk it makes this an even more expensive hobby for the consumers ?
MW2
Aghhhhhhhh...Give me this game now please.
I've seen right in front of me, in front of my very own eyes the whole first level and this game is amazing. The atmosphere of the game is unbelieveable and i hope i sell out of every copy in my shop because i will then know that is a lot of people i have made happy.
Go to Gamestation to get it a midnight!!!
Halo v CoD
There's no point comparing the sales of Halo 3 versus CoD, or even MW2, considering CoD4:MW sold across 3 platforms, and even then only managed to outsell Halo 3 then.
If you look at the proper stats, Halo 3 has sold more copies then ANY game on Xbox 360.
Whether that changes with Modern Warfare 2 remains to be seen.
@henry ford (price)
The price is not JUST because "they can" its also because of increased costs...if you think about any business there are costs involved, and with the huge success of CoD4 the developers and team members that worked on it become saught after (I would imagine) and therefore Activision would have had to pay more to keep them...therefore a price rise was needed to ensure costs were covered, and no doubt the same level of profit margin.
-This is what I have deduced and been told by others and tbh it makes business sense. However I personally feel there is an element of "because we can" with regards to the price.
lol
the guy on abwt activision ur a bell end m8 :)
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