New machine aiming for "young lifestylers and people really into their technology"
Sony will court iPhone users and gadget fans when the PSPgo hits retail next week.
The device, which only plays digital downloads, launches on October 1st priced £224.99 and will be promoted as part of a £6m warchest being spent on the handheld’s 2009 marketing.
“The PSPgo is positioned differently to the PSP-3000, which this year was more focused at seven to 14-year-olds – reflecting the software line-up,” explained SCEE product manager Claire Backhouse. “The market for PSPgo is more young lifestylers and people really into their technology
“We’re being quite targeted with our marketing activity and have gone for a big outdoor campaign to target commuters, and there is a heavy online component with lots of rich media formats and takeovers.
“We’re targeting those who are already familiar with downloading content, such as iPhone users."
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PSPgo will be part of the wider ‘Whole World Is In Your Hands’ slogan used on this year’s PSP campaign.
Promotion for the device also runs alongside a number of big campaigns to promote individual software titles such as GT PSP, LittleBigPlanet and Invizimals.
Comments
A joke
Try adding phone functionality and the iphone fans might take you more seriously...
iphone yeah right!
iphone has
1. err a phone
2. touch screen
3. accelerometer
4. 3g and wifi
5. GPS
6. camera (+video on 3gs)
7. internet inc youtube and bbciplayer
8. MP3,JPG and MP4 playback
9. thousands of apps many of which are free!
10. shed load of cheap games between 3-5 quid and many even cheaper!
11. cost of hardware iphone is about £90 (3gs) plus contract an ipod touch 32gig will set you back £200 same price as some retailers are offering the 16gig pspgo!
12. availability many retailers have refused to stock the pspgo as it has no after sale benefit to the retailer as you can only download games for it!
13. iphone already has millions of users around the world would you swap yours for the pspgo(or buy one and keep your iphone)
pspgo
1. downloadable games
2. internet via wifi
3. MP3,JPG and MP4 playback
4. remote play with PS3(the only thing iphone users can't say there's an app for that).
Please forgive me if i missed anything out but tell me does the pspgo really have a chance against all of that i doubt it.
Dream on Sony...
With the ipod touch now under £150 and some quality apps just lately I dont think Sony stand a chance with the go.
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