After all this supermarket discounting of course this was going to go straight to no. 1.

plus with all indies buying from supermarkets (me included) wont the figures be slightly wrong since the game will have been sold twice ?
we managed to get 30 copies from amazon at 24.99 , now i see its 46 quid !

Can anyone in the industry tell me roughly how much profit Game make per copy of Fifa 10 at £39.99? I'm talking after their own overheads too.

Also, do you think Tesco etc made a loss in selling Fifa 10 so cheaply? I understand about loss leaders and all that so don;t need it explaining, I just wanted an opinion on whether Fifa 10 was a loss leader for them or not.

I hope they do it with MW2.

No, Henry - indie sales (and not all of them at that) are counted by a different organisation (Complete EPOS) which doesn't contribute to Chart-Track data, I believe.

@market zero trade price for fifa is £36.80 inc vat mate

fifa no 1 hmmm same comment as every one else on this no surprise if its being given away

Same Every year fifa is discounted by supermarkets on goes to number one for one week.

After Call of Duty or Modern Warfare the EA does a deal with Game Gamestation and HMV to allow them to reduce the sale Price to £19.99 everywhere then it can contend for the number one spot

Will be good to see how many Fifa 10 sells at the normal price of £39.99

Fifa isn't a one week jobby my friend. Fifa sells shed loads up until christmas at least, And regardless whether supermarkets sold this cheap or not, it would STILL be number one.

I agree with Jimothy.

It will still sell loads, even if its number 1 or not. of course EA are going to apply some pressure to keep it there or there abouts in the run up to xmas etc.

Die hards and fans will always be the first to purchase it then like other triple A product the late adopters will get in on the act and the followers and me too'ers.

Its a good game for parents to get their footie mad kids etc. price will go up to 'normal' then there will be some discounting, it happens, we should try and live with it.

Henry, your arrogance combined with your obvious pride in ripping off conaumers is all the evidence people need to see the indies are out of touch with the current market place and the very consumers that feed it.

Oh, and if any CHIPS employess are listening in youve got a bloody cheek whinging about supermarket pricing when you charge £45 on pretty much all your new titles.

JB - The SRP on Games is actually £49.99 therefore Chips are selling this £5 below the SRP given by Games publishers. Yes, most of retail sell at £39.99 but this means that margins are extremely thin.

All Chips are doing is selling to make a profit. What Cads!

Supermarkets made a massive loss on this release over the weekend. If you go into your local Asda, Morrisons, Tesco's now you'll have to pay circa £38.

Please stop posting your dumb ass comments and give your head wand a rest

...still £7 cheaper at Tesco

...still £5 cheaper at GAME

Nice try though.

I actually said most of retail will be circa £39.99 and supermarkets a little cheaper.

Its up to Chips what they retail at. Simply pointing out the SRP's the publishers work to.