Publisher teams up with fast food chain for national promotion of Wii and DS title
Sega has teamed up with Pizza Hut to promote its upcoming Wii and DS title Jambo! Safari.
The publisher has prepared 850,000 Jambo! Safari-themed Pizza Hut menus, packed with 15 pages of puzzles, artwork, world searches, competitions and more. The company has also signed up with National Geographic Kids on a half price subscriptions offer.
“Pizza Hut is a mass market brand with nearly seven hundred restaurants nationwide,” said Sega’s PR and marketing executive Kate Billingham.
“They were very enthusiastic about Jambo! Safari and receptive to the way it educates children about wild animals.
“It’s a family-fun title that appeals to people young and old, which fitted in well with Pizza Hut’s own customer targeting.
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“We have four menu types, filled with pictures and puzzles. We hope they’ll prove good fun for all of Pizza Hut’s customers – including the grown-ups.”
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