Nintendo denies a lowering of the trade price is behind widespread hardware discounts on upcoming console
Whilst we’re used to aggressive price battles in the software market, hardware prices are typically resilient – which makes the current price war surrounding the upcoming Black Wii all the more surprising.
A number of leading online retailers – such as Amazon, Play, ShopTo and GAME – are offering the upcoming new SKU for £164.99 on pre-order. This represents a £15 saving on the RRP.
However, Nintendo has told MCV that it has not further cut the machine’s RRP beyond the trade cuts announced last month.
“The latest reduction in the trade price of Wii in the UK saw it return to the level it was prior to the price increase in April this year,” a spokesperson told MCV.
“This was the same trade price that Wii launched at in Dec 2006. Retailers are able to sell at whatever price they want to.”
Advertisement
Comments
This happened a while ago
This price reduction must have happened some time ago, as Amazon have had their new bundle at £179.99 with two free games for ages now http://www.wii-consoles.co.uk/#wii_consoles . They were even doing the old Wii Sports bundle for under £140 at one stage.
The old
black wii prices
This really is not fair, if you take a look at this you will see just how many retailers are dropping prices below the rrp: http://www.wiiconsoleblack.co.uk how is anyone supposed to compete?
re: black wii prices below RRP
John, you should get your prices right before you post up the link, lol ;-)
I had a look at your site and you've only got one retailer at £164.99, three at RRP and one above RRP.
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 31
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
60% of UK 360s have failed 11
The Producers pulls out of Trilogy partnership 10
Xbox Live class action begins 9
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
Nintendo powerless to up Wii street price 4
Motion Plus price still a mystery 1
Wii RRP under pressure 9
Nintendo price protects Wii stock 1
US: Analyst predicts Xbox 360 victory this Q4 6
Iwata doesn't like price cuts 4
Wii Speak priced in UK
Wii price set to rise in the UK 13
DS Lite trade price safe for now 1
GameStop: DSi pre-orders double that of original DS 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets