Look out Gem and Centresoft – a new distribution rival has emerged following a deal between The Producers and Trilogy.

The two have teamed up under a ‘strategic alliance’ to offer an end-to-end service of manufacturing and logistics, plus white label home delivery, digital distribution and Nintendo products – which the firms claim they sell for 20 per cent cheaper than rivals.

Former Midway and Black Bean man Rob Gross has been recruited as commercial director to oversee all new joint sales initiatives between the two companies.

Bosses at both firms said the deal will offer a decent alternative to established distributors operating on the market.

“We really do think that the games industry needs a credible and capable alternative to the current choice of suppliers and we intend to offer that choice,” said Matthew Allen, managing director of Trilogy Logistics.

“Between us we will offer a full range of services.”
Andy Payne, managing director of Mastertronic, who own The Producers, added: “The prospect of working with Matthew Allen, his team and their customers, opens up so many opportunities. This all puts us well and truly on the map now.

“We have been the games industry’s best kept secret for years, and now we intend to get a little more known.”