Koch Media expects the new series of ITV’s I’m A Celebrity Get Me Out Of Here! to push viewers towards the game adaptation – after working closely with the broadcaster.

The Wii and DS title from Mindscape is being distributed by Koch, and recreates challenges from the show.

“I’m a Celebrity Get Me Out Of Here! is one of the biggest events in the whole TV year and this year looks like being no exception,” Mindscape's Mark Stanger stated.

“The high profile of the series can only be a major benefit to the sales potential of the games.”

The company has developed a strong working relationship with ITV and the makers of the show in order to raise the game’s potential further.

“We have worked extremely closely with ITV in all aspects of bringing the games to market,” Stanger added.

“They have been involved at every stage of the development process and as we have moved closer to the release of the two games, we have worked with ITV’s commercial people.”

Mindscape has put together an extensive trade and consumer campaign designed to raise awareness of the games’ release, with high profile online and print     activity planned with the company’s key partners, such as The Sun and Heat.

The Wii and DS editions of I’m A Celebrity are due for release on November 6th and 20th respectively.