Despite a lukewarm reception from consumers, and reservations from UK retailers, US giant GameStop feels Sony's PSPgo has a bright future.

The retail firm told IndustryGamers that Sony's small launch marketing campaign shows Sony is expecting PSPgo sales to build over time.

"We clearly supported it in all of our stores," said EVP of merchandising and marketing Tony Bartel.

"I think that, by Sony's own admission, you can tell by the small marketing that was done for this, that their mentality was more of a slow roll than a major launch.

"So this was clearly different than the way that Nintendo approached the DSi launch, and I think that was by design.

"I think the story is far from over and being written on the PSPgo. I think Sony knew it was going to be more of a slow build as opposed to a right out of the gate huge release. I'm not sure that anyone that spent a lot of time working with Sony on the launch was really surprised by the way that it's gone so far."  

GameStop pledged support for the PSPgo in August, stating that it was very excited by the machine's potential.