I make that close to £32 million, even at £26 a piece. Paid for itself hasn't it?

Lets just remember something here, without the supermarkets slashing prices like they have done for this mega title and many more to come no wonder its the best selling game on launch day!!!!!

Thats Asda price CHA CHING!...oh and Sainsburys, and Morrisons...and Tescos....oh...and now Makro!!!

If the supermarkets slashing prices is resulting in:- a) The game selling huge amounts, and b) The developer making enough money to keep going, then more power to the supermarkets I say.

If they have got a business model that can absorb any losses, which results in gamers getting more games at reasonable prices, then from a developer's point of view, that's mission accomplished.

Gamers get games, and developers don't end up in a 900 job cull as we have recently seen, if games are making money for those who actually make them. I'm sorry if some businesses struggle to compete, but I don't make games so that other businesses can make a profit from my hard work, I make them for gamers to play.

@Rez

1) if you're downloading illegally good, im glad they cut you off
2) If you are downloading illegally you arent really a customer
3) Bill Gates doesnt run M$ anymore

I'm not entirely sure its the supermarkets who are to blame for these awesome figures. I understand that they have a long way to go before being declared "influential" in this arena. Even if the supermarkets sold 10% of day 1 stock, which is well above what i would consider it to be, that still puts the title at close to double GTAIV's figure. Whilst i am in no way taking away the achievements of Activision and Centresoft for their excellent supply channels, GTA IV did suffer from a lack of stock, which i believe could have contributed majorly to its day 1 figures.

Rez

Good on Microsoft for cutting your ass off, you get what you deserve. Developers pour their souls into creating content that feed your hobby of choice and you s*&t on their effort by being a bloody thief!!
One word comes into my mind..............SCUMBAG!!!!!

@ Rez

"Microsoft slashed my xbox connection so I can't play online, but I downloaded it for free anyway"

I'm too am glad they cut you off - piracy is a crime and it is people like you that are seriously harming the games industry, developers, studios and retail alike!
I'd ban you from the internet altogether, or at least make it so slow that to download your stolen property would take weeks!!

... aren't welcome here. So if you are one, please go away - or at least have the common sense not to boast about it. As for the rest of us, let's get back to celebrating MW2's ridiculous sales achievement. Seriously - DOUBLE GTA IV's sales? Did anyone see that coming?

It is short sighted to say that a developer should not seem to care what happens to retail as long as the game gets to the gamers.

Surely they should be able to see that;

*Supermarkets only price cheaply when it suits them, and on less than maybe 1% of all games. By doing so they devalue all the rest. If I've paid £26 for what is the best game of the year, then why do I want to pay £39.99 for anything anymore. If consumers think this way for much longer then the games that developers make that are not of interest to millions just won't even be made, they already aren't often stocked in supermarkets.... see where this train of thought goes?

*When there are no other retailers left, the supermarkets will not sell it cheap, but customers will be so used to it being cheap they will not buy, sales will slide, and it'll make current developer culls look like a minor hitch in the industry.

*Judging on allocations, most of those sales came from specialists and online retailers, not supermarkets. Retailers have already demonstrated that if they wish to kill a product at launch they can do so i.e. the PSPGo.

*Retail grew the videogame industry from a niche market to what it is today, without them the supermarkets would not even care. Supermarkets do not have the staff or expertise, or to be honest even the actual interest, to do much positive for the industry for anyone other than the consumer for a select few launches. The next consoles launches will need retail to make them succeed, Microsoft does not want a Natal launch at Asda or Tesco, they'll want a specialist.

In my opinion most developers seem to live in some kind of wonderland where they think that as long as they make what they want the rest does not matter. It does, it did in the 80's and more so now. Strangely the most vocal developers are never from studios that can actually create amazing games that sell well. Wonder why?

Well obviously Activision saw it, by shipping 3m copies for launch.

And as ive said before, even if all this game did was s**t on your cat and give you herpes, it was still gonna walk out of the shops at midnight... or friday if you ordered with The HUt

@ rich
" if all this game did was s**t on your cat and give you herpes"

Can they do that now? wow makes Eyepet feel a bit lame!

But seriously will the Hut face any sanction for breaking date whilst everyone else held or tried to save money by trusting Royal Mail despite the strikes. (Play are yet to deliver my test purchase of MW2 and Amazon got it to me this morning).

makro £20 great i thought from a TRADE WAREHOUSE ????? but wait only 1 per customer what sort of trade warehouse is that ?

Do you not think that the way the industry is slowly moving (i.e. digi dist) that game prices will fall to around this price anyway??? Just a thought...

is it just me, or has anyone else with a playstation put the killzone 2 demo on after ten minutes ...it shatters this game, smashed it through a wall and dragged it through the mud..str8 back to the shop to complain about unsatisfactory product.

killzone 2 is better in EVERY WAY. let alone killzone 3 which is being made now.

this game did not shock me, no game made with the 10 year old quake 3 engine could shock me. i dont care wht anyone says ...this is the quake 3 engine, heavily modded up.

have you sen killzone 2s engine...? thats an engine,... this game i could imagine being a free online type of thing...its pants. i could list 2 things that are good about it but a list reaming off into double figures for its bad points..who do these people think they are.

also really like the makro comment. lol.

this game realy is pants tho isnt it. not what id call a 2009 game. uncharted shits on this. killzone eats it....hell...even litle big planet has nicer physics....and its 2D!!!! at least you feel 'something'. killzone 2 felt 'weighty', and 'life like'...2 words modernwarfares never heard of. ....this feels like im floating about like in quake 3, worse infact. its how they did the snowmobile and the 'order air strike' elements. its quake 3 engine. all over. anyone remember the roket launcher in the n64 game perfect dark, whrre you control the roket... its like that but worse..get with it guys this was aaallllll being done 7 years ago on the nintendo 64.

get your free killzone 2 demo....

i dont even work for sony, just feel there overlooked too often, as well as all this news on gaming sites..... "what if sony upped and left"

ok so customers are getting a great deal at sainsburys £26 but most customers are holding off for them to get more stock.

so lets say the game was kept at a sensible selling price £44.99 bare in mind trade price is around £41 i feel maybe Activision would be getting many more sales and shops would be ordering more stock from Centresfoft etc.

just a thought seeing as most games specialists are holding off ordering until prices go back to normal or buying directly from supermarkets.

That isn´t right. Many stores broke the Street Date, so they sold 1.23 millions copies after 5 days!! From 6.11 to 10.11!

Im sure at least 90% of indies broke the release date on modern warfare 2. Once they got a sniff of supermarkets heavy discounts, theyll want to shift centresofts stock (£41/unit), not only to shift expensive stock but to stock back up again @ £32.
Biggest game of all time.. though the only people making real money on it are the publishers/distributers. All supermarkets selling sub £30 are making a loss.

Just having a chat in the office about the estimated budget for MW2. Any thoughts or guesses? It's been mooted that GTA4 cost an estimated $100m.

In response to the prevoius comments about the usual supermarket guff, yes customers love it because they get a cheap game and good luck to them, but please don't be fooled into thinking it's going to last, or that it's a good thing for the industry, i work for an indie but lets be fair 75% to 90% of all games get sold through game/gamestation and when they look round the warehouse and they're left with however many thousands of copies of modern warfare 2 because of the supermarket price war, lets see what happens when game/gamestation drastically slash there order numbers with activision and other publishers?
when your main income stream starts to kick there may well be a change!

A supermarket buyer once told me, remember we dont care about your sector, we will take part when it suits us and drop it when it suits us, we just want people to think we are cheap on our groceries by being cheap on whatever sector is popular. If it damages your industry thats not our concern.

It's only the best game that has come out ever in gaming history for the xbox360 Microsoft gaming history.

very good
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