Big push coming in the form of festive TV advertising campaign for HD disc format
The British Video Association has lifted the lid on a significant new TV advertising campaign designed to highlight the growing high definition Blu-ray format this Christmas.
The push is being run on behalf of Sony Pictures, Twentieth Century Fox, Universal pictures, Walt Disney and Warner. It’s part of a £1m through-the0line campaign being orchestrated by the BVA.
Beginning on November 23rd, the 30” spot will be aired across ITV, Channel 4, Sky and Five. Estimates predict that the total viewing audience of the spot will be around 40m and reach 74 per cent of HDTV owners.
It will also highlight some of the many high-profile Blu-ray releases heading to retail this Q4 including Inglorious Basterds, Harry Potter and the Half-Blood Prince and Disney’s Snow White.
“11m British households now own a HDTV, yet many of them are failing to make the most of their technology,” BVA director general Lavinia Carey stated.
Advertisement
“The best way to enjoy films at home is in high definition and on Blu-ray discs and our goal is to boost understanding of the benefits of Blu-ray in the run up to Christmas.”
Comments
Blu Ray... No Thanks
It'll never take off until they price the films the same as DVDs, and reduce the players to below £100. It's still seen as a luxury product, not something everyone should have.
Bluray
I think you are missing out on a lot. You can buy a bluray player for just over £100. If you are prepared to push the boat out for a PS3 you get a 1080P unit playing discs in Master Audio quality sound - a games machine - BBC I player - the internet and God forbid even Facebook! Many back catalogue releases are just over a fiver. (I don't work for Sony).
Leave a Comment
HOT TOPICS
Zavvi.com in new street date row 29
Sony: PS3 will pass Xbox 360 17
Xmas release beckons for GT5 11
PSN charges in discussion 8
RETAIL BIZ: MAG takes No.1 8
Has EA given up on Rock Band? 6
PS3 sales reach 33.5m 5
Wii 2 to go beyond HD 5
No standalone 250GB HDD for the UK 4
Adobe in new Apple outburst 3
RELATED STORIES
Blu-ray sales boast strong gains 1
Pain gets Blu-ray retail release 2
WipEout HD speeds onto Blu-ray 2
Ladbrokes tipping MW2 for Xmas no.1 1
GoW Collection thrown UK lifeline 11
Games RRP increase on the cards? 2
“Consumers don’t want Blu-Ray” 5
Call of Duty gets bookies' nod for Xmas no.1 11
Original Street Fighter movie heading to Blu-ray 5
PS3 will support 400GB Blu-ray discs 3
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets