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Simon Cowell courts PlayStation

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Simon Cowell courts PlayStation

X-Factor supremo opens discussions with Sony CEO about video games venture – as he bemoans Guitar Hero's success

It's as upsetting as it is admirable, but everything Simon Cowell touches seems to turn to gold: And now he's fixing his sights firmly on the video games industry.

According to an interview with the high-waisted mogul in this month's GQ, Cowell is teaming up with Topshop entrepreneur Philip Green to launch an entertainment empire dubbed 'the new Disney'.

Unsurprisingly, part of the venture involves video games – a market which Cowell admits he has as yet failed to capitalise on.

"I should have had 20 games [by now]," said Cowell. "If you've got a game that's worth more than our shows and we're in 100 countries, something is a bit out of control.

"X-Factor should have been the initial vehicle to have Activision come to us and say: 'You've got all the [consumer] traffic. Can you help launch Guitar Hero?'"

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After the interviewer reminded Cowell that his shows on both sides of the Atlantic didn't heavily feature guitars, Cowell replied: "I'd put guitars on my show to get Guitar Hero."

According to the article, Cowell phoned Sony CEO Howard Stringer 'the other week' and asked him to meet with Green to thrash out an agreement over future video games.

"He came to London and we got on well," said Green. "Without being rude or conceited, he knew what we were on to was going to shape the future... He sent his Board [over] from New York."

He added: "I said [to them]: 'Look at what we can do together. You've got massive manufacturing capability. You've got retail business. You've got PlayStation. You're one of the biggest TV suppliers in the world. He [Cowell] is one of the most watched men on TV!... Suddenly, people started to say: 'You're right.'"

Green also mentioned Guitar Hero to highlight his belief in Cowell's huge potential in the video games market:

"Look at Guitar Hero," said Green. "It's a billion dollar business. [Simon's] got more viewers, more hits, more everything - and he hasn't even got a website!"

Yay!

posted by Ed Fear Dec 09, 2009 at 11:00 am
1
Ed Fear

This is, quite literally, the best news I have heard for a long time (actually, since yesterday, when I heard Yakuza 3 was being localised). But still.

I :heart: Simon Cowell

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X Factor

posted by Chris Dec 09, 2009 at 11:18 am
2
Chris

Haven't we already seen a few X-Factor games? All in the bargain bucket now.

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Oh no!

posted by Mike Dec 09, 2009 at 1:13 pm
3
Mike

This is the worst news, our industry sucumbing to the blight that has ravaged TV..............

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ah how sweet

posted by S.Keir Dec 09, 2009 at 3:18 pm
4
S.Keir

Oh bless, it's like our little games industry has got all grown up...
(and found work as a whore for entertainment's sleaziest pimp daddy.)

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Downward spiral

posted by The Angry Mage Dec 10, 2009 at 7:58 am
5
The Angry Mage

So first we have nintendo trying to single handedly destroy gaming and now we have simon cowell. Thats simon cowell who has single handedly tried to destroy music and now wants to destroy gaming as well.

Simon cowell knows nothing about music and nothing about games. All he knows is how to sell a product to the stupid

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ugh!

posted by tom Dec 10, 2009 at 3:55 pm
6
tom

hate this guy, makes me sick. they way he talks about "getting" a franchise makes it sound like life is a big game of Monopoly(tm) to him.

i don't believe for a moment he has any artistic interest in either games or music and that he see them both as a commodity to be profitted from. wanker. i hope he doesn't get invloved in the games industry, we have enough smack talk already thank you very much.

either that, or he DOES get invloved, ruins the GH/RB franchises and Activision, THEN f***s off.

christ, this has just make me fell phyically sick: picture Simon Cowel and Bobby Kotick in the same room.

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Ugh!

posted by Eric Dec 10, 2009 at 5:23 pm
7
Eric

Nice to see Cowell has his eyes on turning the video game industry into a sausage factory as well.

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Creative

posted by Cowell Dec 11, 2009 at 1:28 pm
8
Cowell

Wanker he may be, but he's a clever one at that. Midas Cowell could teach the games industry a thing or too, as he clearly has the creative and marketing flair that a consiberable amount of people in the games industry lack. I know you don't want to here this but changing the perception of spotty freaks wacking one out over how many elves they've killed and capturing a market that spends millions on Cowells products can only be a good thing for a sector that is getting raped every week by the Grocers.

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disagree - vehemently!

posted by tom Dec 11, 2009 at 3:03 pm
9
tom

it's a little something called crediblity. the type of people Cowell targets are no better, albeit different, to "spotty freaks wacking one out". the quality of the music produced under Cowell and X-Factor i find offensive. it's soul-less, idiotic, superficial and is a vehical for Cowell to make lots of money, not good music. i'm sick of half-witted non-entities appearing in every media spotlight. it's all about the money and the billshit and NOT about the music. i DO NOT want this to happen to gaming. there are enough crap games out there already.

gaming does not need an injection of commercial pop culture, it needs credibility, to be taken seriously as entertainment as and as an artistic form of expression (not necessarily at the same time), not the bollox this fuck-witt churns out for cretins in the name of consumerism. and if anything it would drive the sales at supermarkets as people will think "i know, i can get that new X-Factor game while i'm at Tesco getting the weekly shop and filling up on petrol! I can get all the games the kids want at Tesco? G-r-r-r-r-r-r-r-r-r-r-reat!!"

TAKE IT BACK!!!

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Get over it

posted by Blandy Dec 17, 2009 at 12:15 pm
10
Blandy

What is happening to games has already happened to film and music. Are they worse for it? Yes there's a lot of mass market pop culture, but that hasn't stopped quality films and music being made. The market expanded. You could even argue that the money from blockbusters has led to many indie films being produced (a lot of big studios have indie arms).

So get over it and stop looking down on things that 'aren't cool' because they are popular with 'stupid' consumers. I'f people like it enough to buy it and get pleasure from it, then that justifies its existence. The fact is that you have a choice not to buy it.

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