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MCV Awards 2010: finalists revealed

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MCV Awards 2010: finalists revealed

Over 60 firms competing for key accolades; Tables at Thursday, April 22nd event completely sold out

So, were you one of the chosen ones?

Finalists for the 2010 MCV Industry Excellence Awards have been chosen (scroll down for the full list below if you just can't wait) – and over 60 companies are in the running for the hotly-contested awards.

Activision and Ubisoft score the most nominations, with nine each, while EA gets eight nominations, and Sony, Nintendo and Microsoft all get seven nominations.

But although industry giants garner multiple nominations, other key finalists include top peripherals brands, leading distributors – and of course key retailers such as GAME and Gamestation (five nominations between them), HMV and many others.

The only event of its type, the MCV Awards give everyone in the UK trade a chance to be recognised for their efforts in the last 12 months.

Over 600 industry execs will attend the sold out event on the night of Thursday, April 22nd to see who has been named as leaders in their fields.

Voting will take place over the coming weeks, with our expert panel of industry execs having their say.

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Koch

MCV AWARDS 2010: THE FINALISTS

 

RETAIL

Supermarket
ASDA
Morrisons
Tesco
Sainsburys
 
Star Store
ASDA (Derby)
GAME (Oxford Street)
Grainger Games (Hull)
Gamestation (Birmingham New Street)
HMV (360 Oxford Street)
 
Independent Retailer
Game On
Console Connections
Grainger Games
Games Centre
Barkman Computers
 
Online Retailer
GAME
Play
Amazon
Shopto.Net
Game Connection
Zavvi/The Hut
 
High Street Chain
HMV
GAME
Gamestation
Argos
CHIPS

PEOPLE & INDUSTRY

Sales Team
Sony Computer Entertainment
Electronic Arts
Nintendo
Activision
Ubisoft
Sega
Microsoft
 
Distribution Team
Koch
Gem
Centresoft
Creative
Advantage
 
UK Development Team
Rockstar Leeds
Rocksteady Studios
FreeStyleGames
Sports Interactive
Slightly Mad Studios
Codemasters Studios
 
Games Publisher
Sony Computer Entertainment
Electronic Arts
Activision
Ubisoft
Sega
Nintendo
Microsoft
 
Sales Triumph
Ashes Cricket 2009 (Codemasters)
We Sing (Nordic Games)
Street Fighter 4 (Capcom)
Lego Batman (WBIE)
Just Dance (Ubisoft)
UFC 2009: Undisputed (THQ)
Club Penguin (Disney Interactive Studios)

PR & MARKETING

New Game Brand
Borderlands (2K Games)
DJ Hero (Activision)
EA Sports Active
Just Dance (Ubisoft)
Scribblenauts (WBIE)
Bayonetta (Sega)
 
PR Team
Microsoft/JCPR
SCE UK/John Doe
Ubisoft
Sega/Lunch PR, Mischief
Electronic Arts/Shine, Mischief, Brando
Nintendo/The Red Consultancy
Activision/Frank PR, Barrington Harvey
 
Game Campaign
The Sims 3 (EA)
Call of Duty: Modern Warfare 2 (Activision)
Assassin's Creed II (Ubisoft)
Wii Sports Resort (Nintendo)
Forza Motorsport 3 (Microsoft)
Uncharted 2: Among Thieves (Sony Computer Entertainment)
 
Marketing Team
Electronic Arts
Activision
Ubisoft
Sega
Nintendo
Microsoft
Sony Computer Entertainment
 
Peripherals & Accessories Brand
Nyko
A4T
Madcatz
Venom
Exspect
Hubb
Logic 3
 
Trade Marketing Team
Microsoft
Activision
Electronic Arts
Ubisoft
Sega
Nintendo
Sony Computer Entertainment
 
Game Creative (single ad execution)
Game Is Just The Start – 60-second TV (SCE)
Modern Warfare 2 – Cinema (Activision)
Enjoy Nintendo with Ant & Dec – 60-second TV (Nintendo)
Rabbids – Sponsorship Idents (Ubisoft)
Resident Evil: Darkside Chronicles – Print (Capcom)
Halo O.D.S.T – We Are O.D.S.T TV (Microsoft)

SPECIAL AWARDS

Retail Advisory Board: Special Recognition

Ralph Pitt-Stanley (505 Games)
Dorian Bloch (ChartTrack)
Penny Humphrey (Electronic Arts)
Matt Castle (Disney Interactive Studios)
Mike Sherlock (Square Enix)
Roy Stackhouse (Activision)

Grand Prix

Our highest accolade, this is a special award chosen by the MCV team, which rewards any UK-based brand or company which has enjoyed commercial and critical success, while also showing the highest level of support at trade level.

Awards

posted by Gary Noakes Feb 26, 2010 at 11:35 am
1
Gary Noakes

These awards can be great for the industry but it would be good to perhaps run questionaires to ensure objectivity. For example, GAME comes up trumps all the time in the awards yet they have a falling share price now down to 80p from 2.23 a year ago and now 43 stores are closing with 247 job losses (MCV 25.02.10). With these issues how can they consistently receive top awards? with respect to GAME, they are following a set business model so unless new innovations are coming into play that we are not aware of surely nothing is changing so how are these awards judged? Further, the Oxford street constant nominations seem highly unfair. These large companies are in a priviledged poisition to afford these rents and many are not doing particularly well in these extortionate expensive locations but remain a focall point in the flagship sense but personally i do not feel this reflects the gaming/entertainment industry correctly. Many of Oxford Streets shoppers are tourists anyway not the true gamers as found in more non-tourist and general attraction areas such as Oxford Street.

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Why?

posted by Warick Hunt Feb 26, 2010 at 2:08 pm
2
Warick Hunt

Because Game are still the largest Specialist Games retailer in the UK. It'd be odd if they didn't get nominated for most categories.

Yes they've closed a few stores but thats only natural for a business in the current down turn. Costs must be looked at and reduced where ever possible. As many have pointed out, they have several stores in the same area's. It makes sense to streamline does it not?

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Peripheral & Accessories

posted by HC GAMER Feb 26, 2010 at 3:37 pm
3
HC GAMER

Its nice to see the new accessories category this year as they do play a big part in this industry good luck all..!!

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Why?

posted by Gary Noakes Feb 26, 2010 at 3:45 pm
4
Gary Noakes

It does yes. But from an independant view, you have to remember there are 300 ish indies out there, that's equivalent to the whole of the Gamestation group, as we know, now owned by GAME.

With too much dominance by GAME, Tesco, etc we risk getting too much of one type of service when the indies are better placed to give a diversity of service due to each outlets differing nature. A lot of indies are driving new ideas forward-they have to to survive. It is these indies that should be looked perhaps rewarded- a little more.

We all look to up to the market leader(s) but being the biggest does not always mean "the best".

All i am saying is we seem to see HMV, Asda and GAME, for example, constantly rewarded when there are 300 ish indies out there that must be offering superb services and innovative ideas that are not being recognised or rewarded.

I know of several indies that i deal with and none of them are approached by any magazines for research into services and general info so they are struck off the list already arent they?

Which I believe, proves my point.

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Lobbying

posted by Ben@MCV Feb 26, 2010 at 3:54 pm
5

What you have to remember, Gary, is that we invite lobbying for a reason. We're not able to trace and contact each indie individually and grill them about their business model. We announce when lobbying is open and consider all nominations that we receive. It's not a surprise that the larger chains either lobby for themselves or are nominated by one of their business partners.

We'd love to run more coverage about innovative indies, but that's not possible if we're not aware of it. You, of course, would be an exception Gary - and I think your coverage in the mag has been pretty decent. If more indies made as much effort as yourself to get noticed then perhaps the profile of the independent sector would indeed be lifted.

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Lobbying

posted by Gary Noakes Feb 26, 2010 at 4:32 pm
6
Gary Noakes

Sure, not an easy thing to moderate no doubt. It would jsut be great to see and hear more from these indies and i know from my own experience coverage in MCV certainly helps raise profile.

Also, with my phone unlocking tech-support service ive been able to network with other indies that i wouldnt normally know of. This has created some friendships and has led to exchange of ideas and it is interesting to see and hear what these indies are up to.

Some ideas have been unique and paint an interesting picture on how the strong have survived and what they have done to do so. From selling bongo's yes thats bongo's real ones not gamecube ones! (JS you know who you are lol) to introducing phone unlocking these indies are sadly overlooked.

However, i do see your point though perhaps some kind of system to recognise the wider community could possibly help, such a feedback system of sorts. A leaflet could be placed in store for customers to leave their own feedback which then could easily be used to judge who truly is offering the best services and innovations.

Finally, as mentioned, and i cant stress enough how much good being featured in MCV can be and i still have close ties with several key suppliers i would not have either known about or been able to deal with had i not had this exposure.

So... get lobbying all you indies!

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Lobbying

posted by Gary Noakes Feb 26, 2010 at 4:37 pm
7
Gary Noakes

Sure, i do take that on board.

How about a feedback system for customers to leave opinions on a website that would be a sure way to vote for the best.

MCV has been good exposure for me and has helped with some key contacts i still deal with today. This would raise the profile of other indies too perhaps in the same way. :)

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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