Codemasters is to become the latest publisher to reward those who buy their games brand new with digital content not available to pre-owned buyers.

This will begin with Race Driver: GRID Reloaded, due for release on Thursday, March 11th for PS3.

The new SKU will include a copy of the original game plus codes to download the two DLC packs: 8-Ball and Prestige.

The PS3 edition is due to retail at £24.99, with a 360 version to follow at a later date.

The 8-Ball pack is already available to download over PSN and Xbox Live and includes two new multiplayer events and eight new cars.

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The Prestige Pack is new, and will also be made available through PSN on March 11th for £7.99. The DLC includes the Australian Bathurst circuit and ten new cars, such as the Ferrari F430.

The Brit-based publisher has announced that two compilation packs will also launch on Thursday, March 11th. The first set is priced at £29.99 for Xbox 360 and includes the original Colin McCrae: Dirt and Race Driver: GRID.

The second set is a triple compilation pack for PC, and features GRID, Dirt, and last year’s release, Fuel. The PC bundle is priced at £19.99.

“GRID won multiple awards at launch and since its May 2008 launch has remained a defining racing game,” said Codemasters brand manager Edward Newby-Robson.

“We’re delighted to add extra value and introduce brand new content on its Platinum release that reinvigorates the title and adds new cars and a new track to the game for the first time.”

The decision follows similar moves in recent weeks by both Sony and EA.