Pure Football gets low price

MCV Staff 31st May 2010 Business News

Five-a-side footie game Pure Football has been given a lower RRP than usual – with a 29.99 price set by Ubisoft.

The title, which went on sale last Friday, is one third cheaper than most PS3 and Xbox 360 games which usually have an RRP of 44.99 or 49.99.

It’s the latest new release to be badged at a price somewhere between the standard and the traditional budget range of 19.99 to 24.99. Earlier this year Namco Bandai’s Clash of Titans also received a 29.99 RRP.

The news comes following comments from Namco Bandai VP Olivier Comte and Doctor Who developer Charles Cecil who have both told MCV that games are too expensive.

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Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

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