4mm to enter Action Sports market

4mm Games has announced it has signed an exclusive Alli, the Alliance of Action Sports, to create new digital titles based on the organisation’s events.

The publisher will be releasing games based on sports such as snowboarding, skateboarding and motocross, as well as Alli tournaments such as the Dew Tour, Gatorade Free Flow Tour and Winter Dew Tour.

According to 4mm, the games will provide both bite sized and fully immersive game play experiences” and will be released on a range of platforms, including mobiles, Smartphones, TV and web browser.

4mm will work closely with Alli to create a game experience that has not yet been seen online,” said 4mm CEO Nick Perrett.

Our Constantly Connected Gaming architecture will keep the Alli fans playing the games all the way from the actual live events on mobile devices, back to the living room web browser.”

Alli president and CEO Wade Martin: The 4mm Games team has an incredible background in producing interactive entertainment that appeals directly to our youthful audience of action sports taste makers.

Our fans will now be able to add online games to their Alli experience in addition to live events, television and digital; it’s an exciting extension for our brand as we continue to find new growth opportunities for Alli.”