Games like Dragon Age 2 and Mass Effect 3 need to sell 10m units at retail to be a hit, according to developer BioWare.

“We need to sell 10m units,”  BioWare vice president and co-founder Dr. Greg Zeschuk told Videogamer. “That's actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass Effect 2 is number eight so far this year, in North America.

“Sometimes I'm facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25. We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we'll be quite satisfied. We've been very fortunate.”

Zeschuk added that his studio is thankful for the support afforded to it by owner EA.

“I think we know how lucky we are,” he continued. “When we're saying that, we always know that we're super-fortunate that we have a nice combination of things going on – really great support from EA, a budget to make great big giant games. We recognise that in a sense it's a privileged position we're in.”

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