Sega: Digital helps us reach new territories

Publisher Sega is seeing its investment into the digital space pay off.

The firm’s MCV Award-winning PC download team says senior management have ramped up their digital resource, which has helped the firm crack new territories.

A few years ago the digital team was bolted on to the side of other departments, with a couple of people at most working on the project. Now we have a specific ESD team of six looking after PC titles,” said Sega’s digital distribution manager James Schall.

Digital enables you to reach out to new territories.”