“This funding round will help us take in-game advertising to another level,” said IGA CEO Justin Townsend. “The medium is already proving itself, but this vote of confidence along with our unique, proven approach to the market means that there is no end to the value we can provide to both advertisers and game publishers.”
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Grid 2: Trade Spotlight MCV takes a look at the sequel to the BAFTA-winning Codemasters game
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