$12 million boost for IGA

The massive outlay has come from New York investor Easton Capital Group and is co-led by Morgenthaler Ventures. The deal includes existing investor DN Capital, which has also subscribed to the series A funding round.

“This funding round will help us take in-game advertising to another level,” said IGA CEO Justin Townsend. “The medium is already proving itself, but this vote of confidence along with our unique, proven approach to the market means that there is no end to the value we can provide to both advertisers and game publishers.”


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