80 per cent of people in the US and Europe are familiar with the SimCity brand, says EA.
And more than 12 million people have played a version of SimCity within the last year.
EA revealed these stats as it gears up to launch its first true SimCity sequel in ten years on March 8th, 2013.
“SimCity has huge public awareness worldwide,” Maxis boss Lucy Bradshaw told MCV. “SimCity 4 continues to sell quite well as a classic title. That is quite a healthy shelf life in the video games industry. And even today, modders in online communities like Simtropolis continue to add mods to SimCity 4.”
SimCity 4 launched for PC way back in January 2003 and since then EA has developed numerous spin-offs aimed at more casual audiences, including last year’s Facebook game SimCity Social.
But now the publisher hopes it can attract those core users again with next year’s title, which comes complete with a brand new game engine.
“We wanted the next SimCity game to innovate the franchise,” added Bradshaw. “Players have systems that are much more powerful than ten years ago, so we can really play with graphics and 3D.”