£150 price tag for PSP

Whilst Sony revealed the European price of €199 on Wednesday morning, this is the first confirmation of the UK RRP. Though the exact contents are yet to be revealed, it is believed that it will be a solus unit.

Sony has also confirmed a national marketing campaign to promote the new bundle, including 30 insertions in national press and magazines, plus a swathe of online activity resulting in a total spend over £750,000.

The Base Pack represents a saving of £30 over the existing PSP Value Pack and comes in at a significant £65 less than the PSP Giga Pack.


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