At the company’s second annual Prague ‘n’ Play event last week, 1C – believed to be worth as much as $1 billion – waxed lyrical about its increasingly powerful development, publishing, distribution and retail network which allows the company to operate as a ‘cradle to grave’ games company.
And with plans to ramp up its retail operation further, 1C’s international sales director Nikolay Baryshnikov is confident that the company can continue its dominance:
“We’re trying to prove that it is possible to sell games without piracy and be successful,” he told MCV.
“It is also a huge anti-piracy banner to the rest of the industry – we have 41 stores so far, and we are aiming to have opened 70 by the end of the year.”
When asked whether he’d consider a bid from a rival interested in sweeping into the Russian market, he added: “I think we would be too expensive for anyone to buy.”