1m sales and counting for LEGO Dimensions accessories

Ben Parfitt
1m sales and counting for LEGO Dimensions accessories

The success that is LEGO Dimensions continues with confirmation that the series has achieved another UK sales goal.

Warner Bros has told MCV that sales of the game’s accessories – which include Level, Team and Fun Packs – have now passed 1m units, reaching 1,062,630. That’s in addition to the 299,312 Starter Packs the game has sold since its launch last year.

“The incredible success we’ve had with LEGO Dimensions dominating the toys-to-life genre continues in the UK,” sales and marketing director Spencer Crossley said.

“With much-loved entertainment franchises such as DC Comics, The Lord of the Rings, The LEGO Movie, LEGO Ninjago, Back to the Future, The Wizard of Oz, Scooby-Doo, LEGO Legends of Chima, Doctor Who, Jurassic World, Ghostbusters, The Simpsons, Portal and Midway Arcade, fans just can’t get enough of LEGO Dimensions and with new accessories packs to launch in the next few months, we’ll be continuing to keep them entertained throughout the year.”

LEGO Dimensions launched in 2015, facing up against the established Skylanders franchise and Disney Infinity 3.0, complete with the timely and potentially lucrative Star Wars licence.

But Warner’s game emerged as the annual champ, almost single-handedly driving the sector toward annual growth of 38.7 per cent.

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Tags: warner bros , spencer crossley , toys to life , lego dimensions

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