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2009: The story so far

2009: The story so far

TOTAL SOFTWARE BY COMPANY (UNITS)

1    Nintendo    13.9
2    Electronic Arts    12.6
3    Ubisoft    9.9
4    Activision Blizzard    8.5
5    Sega    6.1
6    Microsoft    5.3
7    THQ    4.7
8    Sony    4.6
9    Take 2    4.1
10    Capcom    3.3

Wii Fit, Wii Play and Mario Kart Wii continue to sell by the bucketload, along with Professor Layton and Dr. Kawashima’s Brain Training  – so it’s little surprise to see Nintendo become the top seller of Q1. Compared to the same period last year, the Japanese firm has swapped places with EA, whilst Activision, Microsoft and Capcom have all moved up the table.

TOTAL SOFTWARE BY COMPANY (VALUE)

1    Nintendo    15.7
2    Electronic Arts    12.6
3    Activision Blizzard    9.5
4    Microsoft    8.9
5    Ubisoft    8.2
6    Sega    5.5
7    Capcom    4.9
8    Sony    4.9
9    THQ    3.9
10    Symantec    3.5

NINTENDO TOPS the value table, smashing its share from Q1 last year – up from 11.5 per cent to over 15 per cent. EA has seen its share drop by over four per cent in that time, whilst Activision Blizzard’s results have grown by 2.7 per cent. Sega, Ubisoft, Microsoft and THQ have all lost over one per cent of share comparatively, whilst Capcom jumps into the Top 10.

TOTAL SOFTWARE BY LABEL (UNITS)

1    Nintendo    13.8
2    EA Games    8.2
3    Sega    5.8
4    Microsoft    5.2
5    Activision    5.0
6    Ubisoft    4.6
7    Sony    3.8
8    EA Sports    3.7
9    Games For Everyone    3.6
10    Capcom    3.3

Even combined, the might of EA Sports and EA Games can’t undo the enormity of Nintendo’s percentage share of software sales. Sega holds onto third spot, as it did in Q1 2008 – but loses 2.6 per cent share year-on-year. Ubisoft’s Games For Everyone range climbs to ninth, after securing tenth spot last year with 2.7 per cent share.


TOTAL SOFTWARE BY LABEL (VALUE)
1    Nintendo    15.5
2    Microsoft    8.9
3    EA Games    8.1
4    Activision    6.2
5    Sega    5.4
6    Capcom    4.9
7    Ubisoft    4.6
8    Sony    4.4
9    EA Sports    4.2
10    Norton        3.5

Nintendo maintains the Q1 dominance it enjoyed in 2008 – but with an even more impressive result. It has seen its value share grow by over four per cent in the year. Microsoft overtakes both Sega and EA Games to take second spot – with year-on-year growth of 2.5 per cent.  Capcom’s release of Resident Evil 5 and Street Fighter 4 in the quarter sees it claim sixth spot.

WII
1    Wii Fit    Nintendo
2    Mario Kart Wii    Nintendo
3    Mario & Sonic at the Olympic Games    Sega
4    Guitar Hero: World Tour    Activision Blizzard
5    Animal Crossing: To The City    Nintendo
6    Rayman Raving Rabbids TV Party    Ubisoft
7    Sonic Unleashed    Sega
8    Shaun White Snowboarding    Ubisoft
9    The House of the Dead: Overkill    Sega
10    Call of Duty: World at War    Activision Blizzard

Sega’s Mario and Sonic is still riding high in its third calendar year on sale – but drops down on last year’s No.1 position. Two first party titles, Wii Fit and Mario Kart Wii, dominate the list – two of three Nintendo titles in the Top Ten. Sega, Activision Blizzard and Ubisoft share the other spots.

PLAYSTATION 3
1    Killzone 2    Sony
2    Resident Evil 5    Capcom
3    Call of Duty: World at War    Activision Blizzard
4    Street Fighter IV    Capcom
5    FIFA 09    EA
6    LittleBigPlanet    Sony
7    Need For Speed: Undercover    EA
8    Resistance 2    Sony
9    Grand Theft Auto IV    Take 2
10    Tom Clancy's h.a.w.x.    Ubisoft

Sony emulates Nintendo’s Q1 domination of its own system, as Killzone outsells all others on PS3. Its other big first party release, LittleBigPlanet, continues to do well despite being released last year. Capcom is the other standout performer, with two titles in the Top Ten.

XBOX 360
1    Resident Evil 5    Capcom
2    Call of Duty: World at War    Activision Blizzard
3    Halo Wars    Microsoft
4    FIFA 09    EA
5    Gears of War 2    Microsoft
6    Street Fighter IV    Capcom
7    Need For Speed: Undercover    EA
8    Guitar Hero: World Tour    Activision Blizzard
9    Left 4 Dead    EA
10    COD 4: Modern Warfare    Activision Blizzard

Resident Evil 5 goes one better on Xbox 360 than it does on PS3, taking the No.1 position in the top ten of Q1 sellers on the console. The highest first-party release is Microsoft’s Halo Wars in third place, whilst the firm’s Gears Of War 2 claims a respectable fifth position.

PC (ALL  PRICES)
1    Football Manager 2009    Sega
2    Empire: Total War    Sega
3    Warhammer 40,000: Dawn of War II    THQ
4    WOW: Lich King    Activision Blizzard
5    C&C: Red Alert 3    EA
6    The Sims 2: Double Deluxe    EA
7    Grand Theft Auto IV    Take 2
8    World of Warcraft    Activision Blizzard
9    Spore    EA
10    COD: World at War    Activision Blizzard

A SIMILAR  STORY to Q1 last year takes hold, with the latest iteration in the Football Manager series becoming the biggest-seller of the quarter. Elsewhere, EA and Activision Blizzard both enjoy a trio of titles in the Top Ten, but neither firm can dislodge Sega from the top two positions.

DS
1    Professor Layton & the Curious Village    Nintendo
2    Dr Kawashima's Brain Training    Nintendo
3    Mario Kart DS    Nintendo
4    New Super Mario Bros.    Nintendo
5    More Brain Training    Nintendo
6    Mystery Case Files: Millionheir    Nintendo
7    100 Classic Book Collection    Nintendo
8    Mario & Sonic at the Olympic Games    Sega
9    42 All-Time Classics    Nintendo
10    Big Brain Academy    Nintendo

THE STAGGERING  supremacy of Nintendo titles on DS continues, taking nine of the Top Ten positions in Q1 this year. In the equivalent quarter last year, the firm claimed seven positions – only challenged by 505 Games and Sega. The latter’s Mario & Sonic At The Olympic Games reappears this year.

PSP
1    FIFA 09    EA
2    Need For Speed: Undercover    EA
3    Football Manager 2009    Sega
4    Ben 10: Alien Force    D3P
5    Pro Evolution Soccer 2009    Konami
6    Lego Batman: The Video Game    Warner Bros
7    Midnight Club: L.A. Remix    Take 2
8    WWE Smackdown Vs Raw 2009    THQ
9    Star Wars: The Force Unleashed    LucasArts
10    Resistance: Retribution    Sony

PSP’S  POSITION  as a console for ‘geezers’ and youngsters comes up trumps for firms such as EA – which claims the two biggest sellers in Q1 with FIFA and Need For Speed. D3P, Warner Bros and LucasArts all enjoy high-flying positions with games that don’t make the Top Ten lists on other formats.

PS2
1    FIFA 09    EA
2    Ben 10: Alien Force    D3P
3    Call of Duty: World at War    Activision Blizzard
4    Need for Speed: Undercover    EA
5    Tomb Raider: Underworld    Eidos
6    Pro Evolution Soccer 2009    Konami
7    Lego Batman: The Videogame    Warner Bros
8    WWE Smackdown Vs Raw 2009    THQ
9    Guitar Hero: World Tour    Activision Blizzard
10    Persona 4    Square Enix

PLAYSTATION 2’s continuing popularity with kids is evident in the best-selling software of Q1. FIFA 09 leads, with D3P’s Ben 10: Alien Force claiming an impressive second spot. Square’s Enix’s Persona 4 claims tenth spot – appealing to PS2’s more significant Japan-savvy audience.

ALL FORMATS TOP 10

1    Wii Fit    Nintendo
2    COD: World at War    Activision Blizzard
3    FIFA 09    EA
4    Resident Evil 5    Capcom
5    Wii Play    Nintendo
6    Professor Layton Curious Village    Nintendo
7    Mario Kart Wii    Nintendo
8    Need For Speed: Undercover    EA
9    Street Fighter iv    Capcom
10    Mario & Sonic At The Olympic Games    Sega

WITH  over 15 per cent of all cash taken by software in Q1 in the bag, it’s little surprise that Nintendo has the biggest presence in the All Formats best-sellers list. Capcom also has a healthy representation of two, rewarding its decision to break with the traditional seasonality of games releases.

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