2010 Review – July-Sep

Ben Parfitt
2010 Review – July-Sep

As ‘Antennagate’ rumbled on Apple responded with one of the most astonishing press releases ever released – not that any of it stopped the iPhone 4 outselling Microsoft’s Kin by what can only be described as a gargantuan amount.

Developer Tim Schafer laid into Bobby Kotick and Microsoft finally confirmed a not unsubstantial £130 RRP for the freshly re-branded Kinect.

Meanwhile, The Daily Star took the art of games misreporting to a whole new level with its GTA: Rothbury ‘scoop’. More bad news came from games retailer CHIPS while EA started getting hot under the collar about its inclusion of the Taliban in Medal of Honor.

For good measure you can chuck in Gazza, David Cameron and Jedward too.

JULY

Media giant Disney swoops for casual success story Tapulous
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Apple issues a frankly astonishing press release in an ill-conceived effort to quite concerns about the iPhone 4’s antenna
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EA secures an exclusivity deal with former PlayStation-only developer Insomniac
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Sainsbury’s irritates a sizable portion of MCV’s readership by saying that publishers need to lower game RRPs
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The mobile phone project Microsoft would rather forget – it’s social-media focused Kin device sold just 503 units in six weeks
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And you thought price and lack of content was going to be 3D’s big problem – now it emerges that 6m Brits can’t even view 3D screens
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It’s a dark day for the industry as time is called on Future’s cult magazine PC Zone
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Outspoken developer Tim Schafer says Activision’s Bobby Kotick “should stop being a total prick”
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The average price of a game fell from £22.29 to £19.82 in the first half of the year
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Microsoft’s ambitious online MMO quiz game 1 vs 100 is scrapped
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Apple takes the plunge and offers free bumpers and cases to all iPhone 4 users. If only they’d just learn to hold it properly! Idiots
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The new Xbox 360 S breaks records for a “revised” home console
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Analyst Michael Pachter doggedly sticks to his guns by insisting that Activision will, despite repeated denials, monetize Call of Duty online
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Sainsbury’s admits that its £26 offer for Modern Warfare 2 in 2009 “put it on the games map”
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Microsoft confirms rumours of a 4BG SKU for its new Xbox 360 S
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£130. That’s how much Kinect will cost UK gamers. It’s a lot, isn’t it?
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The Daily Star shames itself by “revealing” a new Grand Theft Auto based on the Rothbury shooting by Raoul Moat
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Retailer GameStop buys into the digital party by acquiring Flash games firm Kongregate
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Courts finally illegalise DS piracy device The R4 in the UK
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System 3 skips retail completely by announcing plans to release Ferrari: The Race Experience only on PSN
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Popular indie Chipsworld enters liquidation
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AUGUST

Even the most technically illiterate are introduced to the world of iPhone modding as the easiest jailbreak in the world goes live
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Team 17 lays into Sony’s digital pricing structure for the PSPgo
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Total sales of Modern Warfare 2 DLC hit 20m units
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Peter Molyneux bravely admits that making a game about interactive with a young boy is risky
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Activision speaks openly about what it describes as the pre-owned “problem”
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ELSPA announces a deal to finally publish a digital games chart (though there’s no sign of it yet)
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Last year it was night vision goggles – this year, the Prestige Edition of Call of Duty gets a remote control car with video camera
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6.5m sales and counting for one of the year’s biggest successes, Angry Birds
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The media begins getting all hot and bothered about the inclusion of the word ‘Taliban’ in EA’s Medal of Honor
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Kinect gets a firm launch date of November 10th in the UK and Europe
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Microsoft starts afresh with mobile and mobile gaming with its bold reveal of Windows Phone 7
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Sports icon, fashion guru, intellectual leader and real-world deity David Beckham is signed up to front EA’s Sports Active 2 marketing push
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Put it on the calendar – Gran Turismo 5 will be released in the UK on November 3rd. Though, perhaps don’t use a permanent marker, OK?
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MCV pisses off more people than we even knew existed by publishing Comscore data revealing visitor numbers for the UK’s leading video games sites
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Tesco rolls out its video games trade-in offer nationwide
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Very real fears grow concerning the availability of a working hack that allows the playing of pirated games on PS3
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Modern Warfare 2 officially becomes the UK’s best selling game ever after just 41 weeks on the market
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GAME confirms the departure of key execs including Alex Croft, Malcolm Knight and Adolf Kristjansson
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Sony claims a legal victory in the increasingly embittered fight against PS3 hackers
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SEPTEMBER

Triple-A games giant Epic announces its intention to publish on the iPhone format
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The US military bans all GameStop stores located on military bases from stocking Medal of Honor. That’s the Land of the Free for you
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First Tiger Woods, and now EA is forced to defend FIFA 11 cover star Wayne Rooney after he’s rumbled for getting about
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Against all the odds, Duke Nukem Forever is resurrected by Gearbox
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Digital-only Dead Rising 2 prequel Case Zero sells by the bucket load
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Jedward is recruited by Nintendo for its Christmas marketing campaign. There’s nothing else we want to say about this
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Halo Reach arrives, but where are the absurd High street discounts?
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The pre-owned games sector comes under threat following a US court ruling
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A fanboy explosion is triggered after Capcom dares change the colour of Dante’s hair
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Halo Reach shifts 300k copies in its first 24 hours on sale in the UK
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Microsoft reaches out to the core and to the Japanese with news that cult Treasure shooter Radiant Silvergun is coming to Xbox Live
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Microsoft predicts sales in excess of 3m for Kinet by the end of the year
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In fact, it’s so confident that Microsoft claims Xbox 360 has “broken industry models” by muscling out Nintendo mid-generation
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Whoops. Mortal Kombat dev Netherrealm openly admits to having a PSP2 dev kit “in the house”
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West is the new East as Cave, the most Japanese of Japanese developers, outlines a Western attack plan
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Online retailer Amazon moves to snap up rental specialist LoveFilm
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Etailer Good Old Games commits one of the year’s biggest PR gaffe’s by pretending it’s going to shut down
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Smiley US sales and marketing exec Cammie Dunaway announces her departure from Nintendo
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Gazza adds Angry Birds to his already ample list of addictions
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We don’t know what other things Prime Minister David Cameron is addicted to, but he likes Angry Birds too
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The inevitable arrives as Blockbuster US finally files for bankruptcy
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Bobby Kotick: I like games. No, I love games. Honest. I REALLY love them
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Yet more store closures announced by GAME
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No-one saw this coming – the thirst for digital zombies sees Red Dead Redemption getting a undead-themed expansion
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This is the cost-cutting headline you were waiting for: FIFA for 97p
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