Sales of Nintendo's latest portable surged last week after retailers cut the price.
2DS was launched three weeks ago alongside Pokémon X and Y. The machine was on sale for around £110, but last week major retailers including Argos, Amazon and Tesco cut the machine to under £100 to coincide with the school half-term
It proved to be the magic price point, as sales of 2DS has shot up 64 per cent week-on-week. 2DS was comfortably the UK's best selling console last week, and that's without combining the sales of 3DS and 3DS XL.
Nintendo told MCV last month it would increase its TV advertising for 3DS and 2DS during the half-term week.