Publisher 2K Sports has attempted to halt the distribution of a Top Spin 4 ad that was never actually aired to the public.
The spot features US tennis legend Serena Williams. What sets it part, however, is its rather risque approach to marketing the game. Dubbing Serena "the world's sexiest tennis player", we see the athlete in revealing clothing complete with a provocative soundtrack, plenty of grunting and ample shots of her behind.
The video was posted online by the other actress seen in the video who, seemingly, was a little miffed with 2K's decision to scrap the project.
Speaking to Joystiq, 2K stated: "As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title's final marketing campaign and its distribution was unauthorised."
Many will be wondering why 2K didn't press ahead with the ad as part of its final advertising campaign. You can see the full video, as uploaded by Kotaku, below: