360’s new TV service, dubbed IPTV, is slated to launch towards the end of next-year.
“People are underestimating the importance of the announcement that the videogame is the set-top box and the set-top box is the videogame,” said Gates, according to Next-gen.
Bach is also quoted as stating: “Both Xbox 360 and Microsoft TV IPTV Edition by themselves deliver unique and exciting entertainment experiences today, but IPTV on Xbox 360 is truly a solution that is greater than the sum of its parts and will enable even more exciting experiences to delight consumers, service providers, content providers and game developers alike.
“By integrating these industry-leading solutions, we are delivering on our promise to drive innovation and enable new connected entertainment experiences for consumers in a way that only Microsoft can.”
Alongside news of the much-rumoured TV service, Microsoft also took the opportunity to reveal that its much-hyped shooter Gears of War had sold 2.7m copies worldwide since its release in November.
Gates also revealed a new venture in association with HP, allowing users to store all their data on one central device and access content through a plethora of Windows products, including Xbox 360, portable device Zune, PCs and phones. It is said to store one terabyte of information.