ChartTrack data shows 335,000 copies were sold on Microsoft’s machine – a new record for the console, beating previous record-holder Halo 3’s first-day sales of 266,000 units.
GTA IV sold 274,000 copies on PS3 yesterday – 45 per cent of all sales and another format record-breaking performance.
PS3’s previous biggest day-one seller was Sony's Gran Turismo 5: Prologue, which released on Friday, March 28th with 80,000 sales.
“It’s been a very good 24 hours for both Sony and Microsoft,” ChartTrack director Dorian Bloch told MCV.
“I think both of them will be pretty elated with the figures. Even if If Rockstar don’t even sell one more unit, the current figure would still make for an astounding week one performance.”