The Redmond giant gave 329 Gamestation store staff exclusive insights into its plans for the console's launch this week, revealing that marketing for Perfect Dark Zero begins on October 4th, nearly two months
before the console itself goes on sale.
The campaign is huge, on a par with the amount spent on Halo 2 even though
the installed base is much smaller.
Over 100,000 special edition versions of Project Dark Zero will be shipped
on launch day, coming in a chrome tin with bonus disc, retailing for £49.99.
Product managers Murray Pannell (pictured) and Brett Siddons provided the