360 looks for Perfect start

by Stuart Dinsey
Friday, September 23rd 2005 at 10:45AM BST

The Redmond giant gave 329 Gamestation store staff exclusive insights into its plans for the console's launch this week, revealing that marketing for Perfect Dark Zero begins on October 4th, nearly two months before the console itself goes on sale. The campaign is huge, on a par with the amount spent on Halo 2 even though the installed base is much smaller.

Over 100,000 special edition versions of Project Dark Zero will be shipped on launch day, coming in a chrome tin with bonus disc, retailing for £49.99.

Product managers Murray Pannell (pictured) and Brett Siddons provided the presentations.

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