The firm has pointed at both the dip in SRP and a huge, megabucks marketing campaign, highlighting the mainstream-friendly aspects of the system, such as music, movies and family gaming ‘moments’.
VP of Microsoft’s Interactive Entertainment Business EMEA Chris Lewis, said:
“This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season.
“Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of £129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it.”