Nintendo's 3DS eStore is now live, and the bad news for consumers is that many titles are priced significantly higher than on rival devices.
For instance, PopCap's Plants vs Zombies costs £7.20 on Nintendo's device. It can be downloaded today for £1.79 on the Apple App Store.
RPG Zenonia suffers an even more astonishing hike. It too costs £7.20 on the eShop. On the App Store it's 59p.
Tetris Party Live costs £4.50 on Nintendo's machine while EA's Tetris costs 59p on iPhone, while Pop+ Solo is priced at £4.50. The original Pop is £2.99 from Apple.
These prices are consistent with the games' previous availability on DSiWare, though they have now been translated from Points to Pounds.
A number of Nintendo exclusive Game Boy games are also available, including Super Mario land (£3.60), Tennis (£2.70) and Alleyway (£2.70).
To further the blow, users must add a minimum of of £10 to their eShop account before any purchases can be made.