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3DS has made 'smaller impact' than expected

Ben Parfitt
3DS has made 'smaller impact' than expected

American market analyst Michael pachter has said that the 3DS has had a smaller impact on the US market than he expected.

However, he adds that the arrival of a killer title – which he believes could prove to be Kid Icarus – should be enough to reverse its fortunes.

"The long-awaited introduction of the 3DS has so far had a smaller impact than we originally expected, leading us to be more skeptical about an industry rebound in 2011," he said in a note to investors.

"We initially expected the launch of the 3DS to spike overall software sales growth back into positive territory beginning in April, but the handheld is off to a slow start, as a lack of compelling software has kept many consumers on the sidelines for the expensive hardware."

"We had anticipated solid software sales for the 3DS, but the lineup of games for that device is so far lackluster. Once a 'killer app' for the 3DS launches (likely Kid Icarus), sales of the hardware should grow nicely, and the contribution from 3DS software has the potential to drive overall industry software sales around."

Pachter also believes that the industry will find it tough to mount a serious growth drive until Microsoft and Sony choose to mirror Nintendo's recent Wii price cut.

"Until hardware sales rebound for an extended period of time, consistent software sales growth will remain elusive, and we do not expect console hardware sales to grow consistently until the console manufacturers cut prices," he added.

"Nintendo’s recent cut for the Wii will likely prompt similar cuts from Microsoft and Sony, although neither has signaled that a cut is imminent. We expect cuts by holiday, but think that Microsoft may consider a cut at E3. Once Microsoft cuts price, we expect Sony to quickly follow suit.

"A price cut of $50 for each should drive five per cent greater software sales, and has the potential to turn modestly negative software sales growth for the year into positive territory, depending upon the timing of cuts."

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Tags: ps3 , 3ds , xbox 360 , sales , us , america , expectations , kid icarus , price cut , slaes

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