3DS – The Console of the Year

Nintendo has revealed its plan to make 3DS this year’s biggest games console.

As disclosed by MCV last week, 3DS sales for the year are closing in on PS3 and 360. It has been the best-selling UK console for almost six weeks, and more 3DS titles have been sold for the first half of 2013 than over the same period in 2012.

The sales boost has been caused by a string of game launches, including Luigi’s Mansion, Fire Emblem and Animal Crossing.

Nintendo’s head of consumer marketing James Honeywell told MCV that although there will be a big focus on Wii U over Q4, this won’t be ‘to the detriment of 3DS’. And that Nintendo plans to spend big on major marketing campaigns for new Pokmon, Professor Layton and Zelda games, which are all due this year.

People are surprised to hear the 3DS is currently the No.1 selling format in the UK,” Honeywell said. We’re going into Xmas with a lot of momentum and with new titles coming, like Pokmon, it is going to just get better from here on.

As we move into peak, Pokmon X and Y is our big launch. They’re already doing fantastically well. It will be as big a launch as Animal Crossing, if not bigger.”