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$40m hinges on Blur's sales performance

Ben Parfitt
$40m hinges on Blur's sales performance

Bizarre Creations’ upcoming racer Blur is at the centre of a crucial $40 million payout deal between the Liverpool-based studio and its owning company Activision.

Develop has today revealed that Activision paid out $67.4 million in cash to wholly acquire the Project Gotham Racing developer back in 2007.

However, an additional $40 million is in play; with Activision pledging to offer the whole amount if Bizarre meets commercial targets by 2012/13.

Key to those commercial targets is the market response to Blur – Bizarre’s upcoming arcade racer – though other Bizarre titles are expected to be part of the deal. Chief properties highlighted on Bizarre’s official website include Geometry Wars, The Club and Project Gotham Racing.

Hit the following link to read the full story over on Develop.

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Tags: Activision , sales , performance , blur , $40m

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