£45m sales windfall for games retail

Ben Parfitt
£45m sales windfall for games retail

UK retailers took home over £45m during the biggest sales week for video games this year.

According to our retail sources, 3DS generated around £25m in software and hardware sales during its first two days on sale. It bested the DS’ debut UK week in 2005.

Overall it was a substantial seven day sales period for games retail, with some 1,200 stores opening at midnight for the arrival of 3DS

It also marked the first time the grocers took a big stake in a console launch, with Asda, Tesco and Sainsbury’s running their own in-store events and price promotions.

However, it wasn’t all 3DS, with EA’s Crysis 2 and LucasArts’ multiformat LEGO Star Wars III the biggest sellers of the week.

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Tags: Nintendo , Retail , 3ds , uk , video games , sales

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