505 aims for success with Sniper

Dominic Sacco
505 aims for success with Sniper

Hype surrounding 505 Games’ big summer shooter release Sniper Elite V2?is growing fast.

The publisher has already reported strong demo download numbers and positive feedback from both press and consumers for the Xbox 360, PS3 and PC game which arrives on May 4th. It’s a next-gen reboot of the 2005 original.

And now it’s kicking off a fresh marketing campaign to ensure it sells well over the summer months.

“Sniper Elite V2 is a key title for 505 this year and with the free bonus DLC mission to assassinate the Fuhrer, the retail expectation is great,” 505’s product manager Lewis Herbert told MCV. “G4TV called it the ‘greatest pre-order bonus ever’. With hugely positive demo download stats and consumer reaction, it is hard not to be excited about the game.”

505 also showcased Sniper Elite V2 at The Gadget Show Live this month. Online and print marketing campaigns are underway and will continue post-release. These consist of ads on IGN, GameSpot, Eurogamer, CVG, Xbox Live and PSN. ‘Kill-cams’ from the demo are being shared on YouTube and Twitter.

“The focus behind Sniper Elite V2 is getting people to experience the quality of the product for themselves,” added Herbert.

“With over 106,000 people visiting The Gadget Show Live between April 11th and 15th, there was plenty of opportunity to get hands on the game.”

Sniping games have seen success of late, with City Interactive’s 2010 release Sniper: Ghost Warrior topping 2m sales as of December last year.

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Tags: 505 games , advertising , marketing , sniper elite v2

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