Zumba Fitness publisher 505 Games is donning its trunks to support the release of its motion-sensing swim sim.
It has partnered with iconic swimwear brand Speedo to promote Michael Phelps: Push the Limit. Consumers can play the Kinect title at Speedo’s ‘Brand Wagon’ awareness tour of the UK and Europe, with merchandise signed by Olympic swimmer Michael Phelps up for grabs.
“Throughout the campaign we’ve been fortunate to have had input from Michael Phelps,” 505 product manager Rebecca Wells told MCV.
“Speedo also features in the game and we are collaborating with them for joint promotions. Michael Phelps: Push the Limit offers one of the most unique propositions in the history of video games.“With the enormous star power of Michael Phelps, Push the Limit is an attractive prospect for Kinect players.”