Former Virgin Interactive and US Gold boss Tim Chaney has returned to the UK to set up a new online gaming platform.
Zattikka will look to buy online games portals and studios after it opens for business on July 1st. The venture is Chaney’s first since he left Virgin Play in October last year.
Chaney masterminded Virgin Interactive’s merger with Interplay Europe and eventual sale to Titus iin 1999.
“It took the video game business in all its evolving technology forms 30 years to become bigger than music and film,” Chaney told MCV.
“It might take less than ten years for browser online/downloadable gaming to gobble up boxed games at retail, for good. There will be no comeback tour. No last minute equaliser.”
He added: “If you remember how Virgin Interactive threw away the ‘how to run a videogame company’ rule book, well, that ‘fuck you and the way you do it’ mentality is the starting point for Zattikaa – day zero.
We have six or seven target acquisitions within the UK – starting next month with a smart team with excellent product output.”