90,000 flock to PS3 Tour as O2 hosts glitzy climax

Ben Parfitt
Over 90,000 consumers have felt the power of PlayStation 3 during a tour which has taken in countless shopping centres, universities, train stations and – most spectacularly – the giant O2 Arena in London.

Sony’s marketing team has  promoted the console across the UK for several months, culminating in a SingStar installation at the O2 venue – which was formerly known as the Millenium Dome.

“The O2 is the final venue in our PS3 UK Tour which was put together to showcase the console’s capabilities, which stretch far beyond the realms of gaming to include HD picture quality, music, photography, network capabilities and also PSP compatibility,” said SCE UK trade marketing manager Rosemary Buahin.

“We decided to feature SingStar in this last pinnacle venue as we felt the game was a natural fit in the enviroment of the O2 Arena.”

And the tour has aroused great interest from both consumers and the trade, added Buahin.

“The response has been overwhelming,” she said. “There are a large number of consumers including PlayStation loyalists with access to a PS3 but who actually have limited knowledge about the non-game functionalities.

“Neighbouring retailers were very pleased with the tour and reported a huge increase in unit sales since our arrival. And we have converted a lot of consumers who were unaware of the capabilities of PS3 and found other reasons to buy.”

SingStar PS3 debuted at number eight in the PS3 chart last week.

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Tags: Sony , singstar , ps3 tour , singstar o2 arena

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