ABCs: Future mags on the up as online gathers pace

For the six months to June 31st 2008, six of the nine titles ABCed by Future saw a boost in circulation, while flagship website GamesRadar.com saw its unique users rise 35 per cent year on year.

James Binns, publishing director of Future’s games portfolio, said of the results: “Future’s console business is in a fanastic place, with brilliant partnerships, growing audiences and fresh media offerings from our UK and US offices.

“There’s increased recognition and growing respect at large for video gaming and a desire to communication with our loyal readership. In a media landscape obsessed with the collapse of lads mags – the growth of our games portfolio is predominently fuelled by the same enthusiastic male audience.”

Future’s ABCs in full:

Official Xbox 360 Magazine: 67,097 (up 2.2 per cent year-on-year)

Official Nintendo Magazine: 61,159 (up 27.6 per cent year-on-year)

Official PlayStation Magazine: 51,533 (up 12 per cent period-on-period)

GamesMaster: 45,691 (down 4.2 per cent year-on-year)

PSM3: 31,235 (up 29.5 per cent year-on-year)

Edge: 30,164 (down 3.6 per cent year-on-year)

Xbox World 360: 29,135 (down 3.8 year-on-year)

PSW: 22,903 (up 33.7 per cent year-on-year)

NGamer: 20,090 (up 19 per cent period-on-period)

The publisher also stated that its online network now reaches more adult males per month than fhm.com, nme.com, nuts.co.uk, loaded.co.uk, topgear.com, monkeymag.co.uk and zoo.co.uk combined.

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