Electronics group Dixons Retail plans to ramp up its support for gaming accessories.
The firm, which owns Currys and PC World, described itself as the “sleeping giant” of the peripherals sector and is keen to grab a bigger slice of sales going forwards.
“We have over 500 stores in the UK – that can’t be ignored,” said category manager Simon Urquhart. “Every one of them is or could be a place to sell games, consoles and peripherals. The games retail market is definitely one we take serious and want to improve our share.”
Urquhart reports sales of Razer, Mad Catz, SteelSeries and Roccat products are up 80 per cent compared to this time last year. Sales of headsets, keyboards and mice have risen 85 per cent since April.
Dixons also plans to drive software sales with bundles for titles like Black Ops II.