Activision acquires Toys For Bob

03 May 2005 By Matt Martin
Activision has snapped up developer Toys For Bob, the studio currently working on the game of upcoming DreamWorks' animated feature film Madagascar.
Activision now has over 1,000 employees in its studio operations, with the 27-strong team remaining at its base in Novato, California.

“Toys for Bob’s talented team, led by proven management, will further expand our leading development resources,” said Kathy Vrabeck, president of Activision publishing. “The studio’s high quality animation and design capabilities will enable us to develop innovative new games for the console platforms.”

“We couldn’t be more excited about Activision’s acquisition of Toys For Bob, which will allow us to focus on what we love and do best – create great games,” commented Toys For Bob president Paul Reiche III.

The Toys For Bob team is currently working in pre-production on an as-yet unannounced Activision title, expected to be released in 2007.


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