The sequel to the biggest entertainment launch of all time will take Call of Duty to an entirely new level, says Activision.
Call of Duty: Black Ops hits shelves on November 9th – 12 months after Modern Warfare 2 smashed sales records.
And despite sky-high expectations from retail and consumers, developer Treyarch believes its newest FPS can exceed them.
Speaking to MCV as the publisher took the wraps off the game to the press this week, Josh Olin of the Activision-owned studio said the new game raises the bar for the franchise.
“Modern Warfare 2 is an extremely successful entertainment launch, record selling, which is absolutely phenomenal,” he told us.
“Every Call of Duty game has ratcheted the bar up for the next one, and we’re just ratcheting up the bar one step further. I think Black Ops is going to exceed expectations. This game is going to be huge.”
Treyarch is often seen as playing second fiddle to Call of Duty creator Infinity Ward, especially amongst savvy retailers and consumers – but Olin told us that the new game shoots down that stereotype.
“We’re going to let Black Ops speak for itself,” he said.
“We’re always trying to make the best game we can possibly make, and with Black Ops it really is the best work we’ve ever done.”
Activision concedes that Black Ops is going up against some ‘great competition’ as EA’s Medal Of Honor, Take-Two’s Spec Ops: The Line and Ubisoft’s Ghost Recon: Future Soldier all look to carve a space in the genre Call of Duty has dominated in recent years.
But Olin said Black Ops will “stand out in true Call Of Duty fashion” come November.
The developer also has high hopes for the game’s launch, taking inspiration from Modern Warfare 2’s release. “It’s going to be a big year for us,” said Olin.