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Activision names new Euro boss

 

Trouvain joins Activision as its new senior vice president of European publishing.

At the same time, as predicted by MCV last week, Tricia Bertero will be returning to the US in May - following the completion of her two-year European contract.

Before joining Activision, Trouvain was senior VP of sales and marketing at GN Netcom. He has also held various positions with Electronic Arts, most recently as MD and VP of Germany, Austria and Switzerland.

Based in the UK, Trouvain will report to Brian Hodous, chief customer officer of Activision publishing.

“We are delighted to welcome a seasoned industry professional of Joerg’s calibre to Activision,” said Hodous.

“His extensive experience in driving the growth of organizations will be a tremendous asset as we take advantage of the market opportunities afforded by the new console platforms, and Activision’s exceptional FY08 slate, to continue building our leadership position in Europe.”

Hodous praised Tricia Bertero’s leadership and vision in her time with Activision’s European division.

“Tricia has been instrumental in setting a strong foundation to accelerate the growth of our European business,” he added.

“She leaves us in a powerful position to drive the business from her groundwork and we thank her for the many contributions she made throughout her tenure.”

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