Kids TV giant Nickelodeon and Activision are going on tour to promote Skylanders: Spyro’s Adventure.
The pan-European tour will be advertised on Nick’s TV and digital channels, and will make use of the firm’s Slime Truck to take the game across the UK, France, Germany, Italy, Netherlands, Sweden and Spain.
The company promises ‘stunning and engaging events suitable for the whole family’, which includes the opportunity to go hands-on with the new toy/game hybrid.In addition to hands-on opportunities, the live events will include a themed stage show that stars Nickelodeon’s presenters, complete with elements inspired by the new Spyro title.
“We are very excited to be combining Nickelodeon’s fun nature and strength as a family brand with the magic of Skylanders to debut a bespoke interactive tour of Europe,” said Activision’s European marketing manager Imke Heinrich.
“We believe this will be the ideal platform to connect with fans across Europe, giving them the opportunity to be amongst the first in the world to play Skylanders: Spyro’s Adventure and enjoy fun-filled activities in a fully immersive environment.”
Antonio Canto, who works as a senior VP at Nickelodeon parent Viacom, added: “Our expertise and knowledge of our audience allows us to provide the ultimate multi-platform marketing campaign to launch Activision’s new product. This is the first bespoke on the ground marketing tour for both Nickelodeon and Activision – taking the new product to seven countries over ten events across Europe.”